Our second year FdSc Media Production students have teamed up with local, smart logistics network, DriverNet, on a collaborative project. The students will be creating a short trailer and TV advert to promote the launch of DriverNet’s latest SOS app, aimed at professional drivers and emergency service personnel.
The project, which is part of the degree’s ‘Professional Practice’ module, provides students with the opportunity to work on live projects and briefs for real world clients, reflecting life in industry.
Aiming to provide second year students on the degree with the chance to implement the skills they’ve acquired to date, their theory and knowledge will be applied to real working practices, as they plan and create everything from design and script writing to filming and editing.
Business Owner, Anthony Chisnall, was on hand to deliver a full brief to the students earlier this week, pitching his ideas and outlining the company’s key messages, brand values and the inspiration behind the app.
The students used this information to build and shape their creative proposal, which they professionally pitched to Anthony, whilst discussing key filming practicalities, including access, shooting schedules and actors - all of which are a large part of the pre-production process.
Media Production Course Leader, Philip King, commented, “This is a valuable chance for our students to work closely with a media-tech client on a real project. This particular brief from DriverNet precisely matches a number of the important aims and objectives of our Media Production Foundation Degree, and is an exciting and unique opportunity to experience a real commercial project within their studies at University Centre St Helens.”
